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Cyndia Zwahlen Business Writer

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Choose the best Customer Relationship Management (CRM) software for your small business

October 24, 2016 By //  by czwahlen Leave a Comment

The right customer relationship management (CRM) software system can help your small business boost sales and save time by operating more efficiently and effectively. But with almost 400 brands from which to choose, how can your small business pick the best CRM system for its needs? To make the right choice, you’ll have to strike a balance between three factors: Features, …

Filed Under: Marketing + Sales, Technology

How to choose the best payroll software for your small business

September 27, 2016 By //  by czwahlen Leave a Comment

[This article was originally published in the Small Business blog at Captain401.com, a fintech company offering 401(k)s for modern employers.]   As soon as your small business hires its first employee it’s time to set up a proper payroll system. In fact, it’s better to have yours in place beforehand if you know you’ll be adding workers just to make sure the process …

Filed Under: Technology

Got pop-ups? Google will punish your website in mobile searches

September 13, 2016 By //  by czwahlen Leave a Comment

Everybody hates pop-up ads, especially on a mobile device where they block the screen. But small businesses and others use them because the ads bring in money. Google doesn't care about your revenue. It cares about easy access to content.  So, in four months, on Jan. 10, 2017, Google  says it will knock down your website's rank in search results if you subject visitors to …

Filed Under: Technology

Data security: How to protect your small business

September 9, 2016 By //  by czwahlen Leave a Comment

[This article was originally published in the Small Business blog at Captain401.com, (now Human Interest Inc.), a financial technology company based in San Francisco, Calif., offering 401(k)s for modern employers.] Cybercriminals have been increasingly going after smaller businesses in the United States. Criminals know that a small firm often has weaker data security than …

Filed Under: Technology

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