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Cyndia Zwahlen Business Writer

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Marketing + Sales

Choose the best Customer Relationship Management (CRM) software for your small business

October 24, 2016 By //  by czwahlen Leave a Comment

The right customer relationship management (CRM) software system can help your small business boost sales and save time by operating more efficiently and effectively. But with almost 400 brands from which to choose, how can your small business pick the best CRM system for its needs? To make the right choice, you’ll have to strike a balance between three factors: Features, …

Filed Under: Marketing + Sales, Technology

How to choose a CRM vendor for your commercial real-estate brokerage

April 5, 2016 By //  by czwahlen Leave a Comment

[This article was originally written for Apto, a Denver-based commercial real-estate technology start-up.] On the hunt for a new customer relationship management (CRM) system for your commercial real estate brokerage? Any software you choose should offer the basics: a cloud-based system, mobile access, flexibility and ease of use. To really narrow down your choices, …

Filed Under: Marketing + Sales

Bottles of beer from Cucapa Brewing Co. of Mexicali, one of the first microbreweries in Baja California, line a shelf at the Street Food Market party held March 24, 2013 in the San Diego Public Market. (Photo by Cyndia Zwahlen for the Small Biz Mix)

Chef entrepreneurs served it up hot, smoky and sweet at San Diego’s first Street Food Market

September 5, 2013 By //  by Heritage PTO Leave a Comment

Racks of lamb turned over fragrant wood fires and mango fruit pops chilled in a colorful cooler at the first annual Street Food Market held last spring in the new San Diego Public Market. Mariachi music filled the air as a mix of start-up food entrepreneurs and established chefs dished up a global spread of goodies. There were microbrews from Cucapa Brewing Co. of Mexicali …

Filed Under: Marketing + Sales Tagged With: farmers' market, Kickstarter, market, San Diego, San Diego chefs, street food

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